Oct 1993
Newcastle 3–0 Liverpool
Cole, Beardsley, Sellars
Statement win on a Sunday at a packed St James'. The Entertainers announce themselves to the Premier League.
1992 — 1997
The Keegan era.The Entertainers.
Five years that rewired a football club. From the brink of the third tier to twelve points clear at the top of the Premier League. Cole, Beardsley, Ginola, Ferdinand, Asprilla, Shearer — and a manager who would rather lose 4-3 than win 1-0.
Story of the seasons
Five years, one revolution
- 1991/92 · 20th, Division Two
Saved from the drop
Keegan walks back into a club staring at the third tier. A 1-0 win over Portsmouth on the final day keeps Newcastle in the second division and lights the fuse.
Programmes from 1991/92 → - 1992/93 · 1st, Division One — promoted
Champions of Division One
Eleven straight wins to open the season. Cole arrives in March, Sellars and Lee tear up the right, and the title is sealed at Grimsby. St James' Park is reborn.
Programmes from 1992/93 → - 1993/94 · 3rd, Premier League
Back with a bang
Cole scores 41 in all competitions. Top-flight football returns with thumping wins over Liverpool (3-0) and a 7-1 dismantling of Swindon. Europe is back.
Programmes from 1993/94 → - 1994/95 · 6th, Premier League
The Entertainers take shape
Cole sold to Manchester United in a January bombshell. Beardsley reborn, Ginola and Ferdinand arrive in the summer. The blueprint for the title push is drawn.
Programmes from 1994/95 → - 1995/96 · 2nd, Premier League
12 points clear
The defining season. Ferdinand and Ginola electric, 12 points clear in January. Then Cantona, Collymore at Anfield (3-4), and 'I would love it' — heartbreak with style.
Programmes from 1995/96 → - 1996/97 · 2nd, Premier League
Shearer, and a sudden goodbye
World record £15m signs for his boyhood club. 5-0 over Manchester United in October. Keegan resigns in January with the team still in the title race. An era ends.
Programmes from 1996/97 →
Classic matches
Nights you don't forget
Mar 1994
Newcastle 7–1 Swindon
Cole (3), Beardsley (2), Fox, Mathie
A demolition that summed up the season — and Cole's 41-goal campaign.
Apr 1996
Liverpool 4–3 Newcastle
Ferdinand, Ginola, Asprilla; Collymore 90+1'
The greatest Premier League game ever played. Title hopes mortally wounded at Anfield.
Apr 1996
'I would love it'
Live on Sky after Leeds
Keegan's interview with Richard Keys. The pressure cracks, but the love for the club is unmistakable.
Oct 1996
Newcastle 5–0 Manchester United
Peacock, Ginola, Ferdinand, Shearer, Albert
Revenge served cold. Albert's chip over Schmeichel still on a loop on Tyneside.
Sep 1996
£15m: Shearer comes home
World record fee
The Gosforth lad turns down Manchester United to sign for Newcastle. The summer that broke transfer records.
From the archive
Keegan-era programmes
No Keegan-era programmes catalogued yet — check back soon.